Get in Line Along With Everyone Else

OK, Aravind Adiga, author of The White Tiger, which, to go by common consensus, seems to have won an undeserved Booker, has said:

So, where’s this Shining India everyone’s talking about? It was time someone broke the myth…

The last time I checked, there is a huge queue of people waiting to bust the myth of Shining India and collect their publisher’s advance. Why does every single one of them feel the need to pretend that he is the first one to bust the myth?