{"id":331,"date":"2005-05-18T12:33:46","date_gmt":"2005-05-18T07:03:46","guid":{"rendered":"http:\/\/www.ravikiran.com\/2005\/05\/18\/the-dna-survey\/"},"modified":"2005-05-18T12:33:46","modified_gmt":"2005-05-18T07:03:46","slug":"the-dna-survey","status":"publish","type":"post","link":"https:\/\/www.ravikiran.com\/blog\/classic\/200505\/the-dna-survey\/","title":{"rendered":"The DNA Survey"},"content":{"rendered":"<p>Charu is <a href=\"http:\/\/indsight.org\/blog\/index.php?p=341\">puzzled<\/a> by the questions being asked in the DNA survey. For those who are puzzled, DNA is the new newspaper being launched in Mumbai. It stands for &#8211; get this &#8211; <i>Daily News and Analysis.<\/i>  They are making much of the fact that <i>we<\/i>, i.e the readers will create the newspaper, presumably by answering their questions and telling them what kind of newspaper we want. <\/p>\n<p>Now I am not the marketing guy (Charu is) but my understanding is that the &#8220;survey&#8221; is basically fake, more of a brand-building exercise. I mean, if I were launching a newspaper or any other consumer product, I would certainly do a lot of surveys and focus group discussions. But I wouldn&#8217;t create a hoopla about doing those surveys. I can think of many, many ways in which such hoopla can bias the results. So I am inclined to think that what they are doing is not the <i>real<\/i> survey. But then, to repeat, I am not the marketing guy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charu is puzzled by the questions being asked in the DNA survey. For those who are puzzled, DNA is the new newspaper being launched in Mumbai. It stands for &#8211; get this &#8211; Daily News and Analysis. They are making much of the fact that we, i.e the readers will create the newspaper, presumably by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/posts\/331"}],"collection":[{"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":0,"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/posts\/331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/categories?post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ravikiran.com\/blog\/wp-json\/wp\/v2\/tags?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}