I always wondered what happened to the Management Book Industry. When I was doing my MBA there seemed to be a new book on a new fad every term. I haven’t heard of new books lately. I thought I was remiss in not keeping track of them.
It turns out that Management-Book writers have run out of successful ideas to construct the latest fad out of, and they are turning to historical figures like Alexander and Sun Tzu for inspiration.
I suppose the additional advantage is that with this approach there is little risk that you will choose an Enron-style company as an exemplar of your approach.