The thing I associate most with the United States is the font Helvetica, so ubiquitous is it. Someone has now made a movie on it.
3 thoughts on “Helvetica, the Film”
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The thing I associate most with the United States is the font Helvetica, so ubiquitous is it. Someone has now made a movie on it.
Comments are closed.
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Actually the most noticed font in the US if you take into account the highway signs is Highway Gothic..here is a very interesting article on the redesign of the highway font…
http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html?_r=1&oref=slogin
Thanks for the link. I haven’t traveled so much by US highways, but the thought did strike me to check. I agree that if you travel a lot by cars in the US, Highway Gothic would be associated with the US brand.
The MoMA has an ongoing exhibition on Helvetica. It is ubiquitous on NYC – on subways, bus shelters and just about everywhere else.
http://www.moma.org/exhibitions/exhibitions.php?id=4506