He [Mukesh] is, in fact, treading the same route his father Dhirubhai Ambani did in the commodities business. Reliance Infocomm is staking Rs 25,000 crore on becoming a communications giant that has a presence in limited mobile services, fixed lines phones, national and international long distance services and broadband and end-to-end communication solutions for companies. Then, as now, the rules of the game are virtually similar A,?_” become an integrated company that straddles the entire chain of business, build economies of scale to reduce costs and offer products at affordable prices to customers(Reliance’s real strategy – Business Standard via Tamizhan)